Monday 6 June 2011

Seo Complete Tutorial For Beginner

A Short Introduction To SEO

They define it as follows:

SEO is the active practice of optimising a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines


Regardless of how well a site is constructed, the site has to be found and most visitors use search engines to look for websites containing the key words and phases of importance to them. SEO can deliver exceptional benefits because research shows that less than 40% of the people who use search engines are able to distinguish between sites that have paid for high rankings versus those that rate highly due to excellence.
Actually, the best way to boost site traffic is to balance advertising with natural’ or ‘organic’ search engine rankings. The term natural search means the merit and relevance of the keywords rather than the amount of money paid to the search engine for rankings.
The importance of keywords and phrases
Search engines use “spiders” or “bots” to crawl through the content of websites and the results are indexed in databases that are interrogated when a search query occurs. Because queries can be imprecise, there may be considerable variations in the number of hits and the order in which they occur.
It is an essential task of SEO to build keywords and phases into the web site that cover all contingencies including commonly misspelled words, so that the desired result occurs even if the query is literally incorrect.

These comments certainly reflect the view of the author that website development is a job for information management specialists, not graphic designers.
The all-important site content
The quality and originality of your content will ultimately mean success or failure of your Internet marketing venture.
If your visitor has found your site through a keyword search, it is now critical that the information provided matches their needs in a relevant manner. Otherwise, your visitor will probably leave immediately and look at an alternative site listed in the search results.

Too many small business owners fancy themselves as copywriters or think that a family member can do the job. This is very dubious logic and if there is any doubt, it will pay to use a professional. The cost is small relative to the potential benefits.
The same applies to how the information is structured. Business owners are usually so familiar with what the business does, they may not anticipate how much and in what sequence the potential buyer might want the information. A professional developer will structure the information, moving from general to detail with clear navigation.
Link Building
Page titles, content descriptions, code validity, metatags and many more aspects of website development are fundamental “must haves” but even these elements are not as important as SEO Link Building. This is the way a search engines decides how relevant and popular your site is, by looking at the number of other sites that link to you, the type of content and the importance of the third party site itself.
The ideal links are those that have similar content but will not drain your own site traffic. One-way inward links are far more important than complementary two way links, but either is better than none. Non-commercial links can work well as long as they are relevant, so web resources,


5 Quick SEO Tips to Help Freelancers Get Higher Search Engine Rankings

Search Engine Optimization is a long-term process that heavily involves on-page optimization, link building and other SEO techniques. Generally acquiring quality links is harder and more time-consuming compared to the on-page optimization. That’s why on-page optimization is a great white-hat way to boost your rankings in a short period of time.
In this post, we will review five quick & easy SEO tips that can help you improve the rankings of your website in the major Search Engines.


1. Optimize meta tags

The META-tags are HTML elements that are placed in the HTML Header and that contain info about the page. The three most popular metatags are the meta-description, the meta-keywords and the meta-robots.
Meta-description is one of the most important metatags in SEO since it usually appears as a snippet in the search results. Keep in mind that the meta-description elements should be short, generally less than 150 characters.


2. Optimize the Page Content

Rewriting the non-optimized titles of a website is a very good technique to affect the search engine rankings and increase the click through rate in a short period of time. The page titles are HTML elements located in the HTML Header and they are very important both for the search engines and for the users.
Generally, page titles should be short (less than 64-70 characters), they should be descriptive and they must contain the main keywords of the page. At the same time, titles should be attractive to the user in order to increase the clicks that come from the search results.
So,


3. Work on Internal Link

The internal linking is one of the most important factors that affect the SEO campaign. By internal linking, we refer to the way that the pages of the site link to each other. Generally, the main principle is to keep the important pages of a website as close as possible to the homepage. By linking directly to those pages from the main page you increase their pageviews and you pass to them valuable link juice (PageRank). Thus, if you want to boost the search engine rankings of a particular internal page of your website make sure you link directly from the pages that have high PageRank values and from the homepage.

4. Mind the Keyword

One of the most important steps of SEO copywriting is creating a list with the main keywords that describe page and with all the popular terms that the users could use to find the page in the search engines. After identifying the main terms,
Keep in mind that relatively increased keyword density is a very common characteristic of optimized terms. you should not focus only on keyword density, but rather on keyword rank, which measures how optimized is a particular term in one page. A fine tool to measure the keyword rank of your keyword along with the relevance of your Title, Meta-description and headers is the Keyword Analyzer tool.make sure that the important keywords of your page have relatively increased keyword rank and the non-important ones have low .


5. Use Available Tools

Another quick and easy way to improve the search engine indexing and crawling is to use the available tool. Make sure that you use XML sitemaps in order to make it easier for search engines to find and index your pages, submit your site in the major search engines by using their Webmaster Tools and monitor frequently the results of your actions by using a Web Analytics service. Dont forget that in order to improve the status of your website you must use the right tools.



On-Page Optimisation
SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page seo which covers activity that takes place elsewhere .


The most effective strategy in 2012 however requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO - the future proofed SEO strategy that delivers outstanding results now.


Alternatively, click here to understand more about how off-page SEO has had to adapt to changes in the search engines’ algorithms to remain effective in 2012.


Finally, if you are more interested in on-page SEO, we should probably warn you that, although it’s still very important to optimise on-page factors, it’s extremely unlikely to work on its own unless your market is particularly niche. Please read on for:


A checklist outlining the key areas to consider when reviewing on-page SEO.
A list of common mistakes to look out for with regard to on-page SEO.
A list of old-school SEO on-page tactics that the search engines are now able to recognise.
On-Page SEO :


Always start with keyword selection, research and testing

Meta Description tag

Keyword density
Site maps, both XML and user facing
Usability and accessibility
Alt tag
H1 tag
Track target keywords
Expect results in 6-12 months
URL structure.
Internal linking strategy

Avoid common onpage mistakes such as:


Duplicate content

Off-site images and content on-page
Duplicate title tag
URL variants of the same pages

Avoid spammy SEO tactics such as:


Hidden text

Hidden links
Doorway pages
Mirror pages
Keyword repetition

Cloaking


Off Page SEO


Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PR and better search engine ranking.


When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. The best types of links that you can get are from trusted sources such as universities, newspapers and even some of the top notch directories such as dmoz and Yahoo.



Is this site or page ranking well in the SEO


Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you, if you are trying to rank for the phrase blue widgets and you can get a site to link to you including that phrase in the text or alt tag of the link then that is going to help you to rank higher for that particular phrase.


Take these things into consideration, then check out our link building articles and you are on your way towards good off page SEO and good rankings in the search engines.


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